Lidl is a leading company in the food retail business in Europe and the world. The chain is part of Germany’s Schwarz-Gruppe, headquartered in Neckarsulm, Germany.
In Bulgaria, Lidl is establishing itself as a smart discounter that focuses its efforts on the most important things for consumers. Through our efficient processes and fruitful cooperation with our trusted partners, we guarantee an excellent quality-price ratio and a carefully selected assortment. In addition to the familiar quality and freshness of products at Lidl, our customers can count on a clear arrangement, convenient locations, fast service and easy and pleasant shopping.

At the heart of our business model is our understanding of responsibility and sustainable development. Therefore, among our key priorities are responsibility towards products and customers, employees, business partners, the environment and local communities. It is extremely important to us to meet the requirements of our users. We build fruitful cooperation with our partners, placing a strong focus on regional products and working with Bulgarian suppliers and raw materials. We are consolidating our image as a reliable and dynamically developing employer.
And all this, in support of our motto: “It’s worth it!” You already know why.’